Strategy Driven Design

Our strength lies in developing effective brand solutions through Strategic Design. This is a sophisticated branding, marketing and design process by which the real and perceived attributes of a company, product or service are positioned for long term competitive advantage.
As design strategists, we bridge the gap between brand strategy formulation and strategy execution. We align the goals of your organisation to the needs of your customers - creating exceptional brand experiences.

We create effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations. Whether it’s strategy, naming, design, digital experience, activation, or brand governance, we know what it takes to build brands for success.

Brand Strategy

We define the future of brands across all media by translating original ideas into uniquely impactful brand strategies with real-life applicability. We create brand experiences, memorable product and company names as well as engage on brand architecture to help businesses go to market efficiently.
  360° Integrated Communications
  Naming and Positioning
  Purpose, mission, vision
  Market and brand equity insights
  Brand portfolio and architecture
  Messaging and claims 

Brand creation

Creative brand transformation is delivered through delightful analogue, digital, or spatial user interactions across multiple touchpoints. We plan and tailor every detail of your customer experience.
  Brand identity systems (CI/VI)
  Interaction and experience design (UI/UX)
  Spatial design (retail, trade, signage)
  Packaging design
  Dynamic design guidelines
  POS design 

Brand experience

Whatever we design, our goal is to create memorable brand interaction and experience for brands we work with. Your brand speaks with clarity to your audience.
You meet them at their lovepoints. They relate with you.
  Web and app design
  Interactive Design 
  Innovation and service design
  Product prototyping

Brand activation

We support our clients with detailed transition planning, communications strategy, and change management needed to build a successful transformation process. Effective and creative activation of customers and staff simplifies governance and empowers brands to maintain consistency and cohesion across markets. 
  Brand implementation
  Brand communications (internal and external)
  Brand governance (blueprint and monitoring)
  Leadership and employee engagement
  Brand help desk
  Change management   

Strategy Solutions

A great communication strategy can turn any brand into a great brand.
We work with your team to oversee brand development, marketing, strategy and implementation. Our strategists work with clients to understand both business and audience aspirations. Then they apply best practices and a strong understanding of new technology to create a thoughtful information design. Even after the completion of the project, your strategist will help guide decisions and fine tune solutions.
Our strategy services are in the under listed categories
  360° Integrated Communications
  Brand Engagement
  Media Relations, Planning & Buying
  Social Media 
  Tradeshows & Events

Creative Solutions

If you are looking for the ideal balance between cutting-edge design and real business solutions, then you have come to the right place. With a sizeable portfolio that spreads across a wide spectrum of industries, and an ever increasing number of clients who are satisfied with the work we perform. They are happy because we put them first, deliver measurable results, and fulfill our promises on time, every time.
Our creative services are in the under listed categories
  Communication Graphics
  Brand Development 
  Brand Collateral 
  Creative Consultancy 
  Design for Print 
  Display Graphics 

Digital Solutions

We understand that behind every picture perfect site is hard core programming, application development and database integration that makes for the foundation of most of our projects.
Mc. Rufus Interactive has a deep understanding of this reality and we can help you transform your website into a dynamic platform for attracting and engaging prospects, customers and partners.
Our technology services are in the under listed categories
  Web Design & Development 
  Flash Design & Development 
  Interactive Design 
  Multimedia Authoring
  Social Media Management

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Connect Us

Accra:   7, Peace Close, Kokrobite Beach, Accra, Ghana.     (+233) 26 292 9455
Lagos:   1, Olaseni Diyaolu Street, Surulere, Lagos, Nigeria.     (+234) 708 447 7106