Strategy Driven Design

Our strength lies in developing effective brand solutions through Strategic Design. This is a sophisticated branding, marketing and design process by which the real and perceived attributes of a company, product or service are positioned for long term competitive advantage.
As design strategists, we bridge the gap between brand strategy formulation and strategy execution. We align the goals of your organisation to the needs of your customers - creating exceptional brand experiences.

We create effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations. Whether it’s strategy, naming, design, digital experience, activation, or brand governance, we know what it takes to build brands for success.

Brand Positioning

Positioning is the heart and foundation block of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market.

In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
It's your competitive advantage.

Brand Strategy

We define the future of brands across all media by translating original ideas into uniquely impactful brand strategies with real-life applicability.

We create brand experiences, memorable product and company names as well as engage on brand architecture to help businesses go to market efficiently.

Brand Creation

We believe in creating brands through strategic transformation.
Creative brand transformation is delivered through delightful analogue, digital, or spatial user interactions across multiple touchpoints.

We plan, evaluate and tailor every detail of your customers' experience for maximum impact.

Brand Experience

Whatever we design, our goal is to create memorable brand interaction and experience for brands we work with.
Your brand speaks with clarity to your audience.
You meet them at their lovepoints.
They relate with you.
They feel good about your brand.

Brand Activation

We support our clients with detailed transition planning, communications strategy, and change management needed to build a successful transformation process.
We then proceed with the brand activation process. Here everyone gets involved.

Effective and creative activation of customers and staff simplifies governance and empowers brands to maintain consistency and cohesion across markets.   

User Profiles and Journeys

An integral part of our strategy is customer segmentation.
We apply our findings from customer segmentation to user profiles that is a vital representation of  a brand’s target markets.

We then map out scenarios in which those users might interact with your brand.
Defining informed interactions helps us predict pain points and provide the necessary insight into functionality and user behavior.

Competitive Audit

Where do you stand against competition?
What are your current opportunities?
What will your next move be?
Undertaking a thorough competitive analysis is critical for any emerging or evolving business.

This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

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Connect Us

Accra:   7, Peace Close, Kokrobite Beach, Accra, Ghana.     (+233) 26 292 9455
Lagos:    1, Olaseni Diyaolu Street, Surulere, Lagos, Nigeria.     (+234) 708 447 7106 

     info@mcrufusinteractive.com